What needed to change.
The existing visual language had energy, but it changed from channel to channel and made the brand feel less established than the business behind it.
The project in one minute
Chromore needed more than a logo refresh. The project aligned positioning, identity, typography, color, and practical brand applications into one connected system the internal team could use with confidence.
Scroll through the storyThe useful turn.
We reduced the system to a clear set of recognizable assets, then tested them across stationery, presentations, social formats, and digital touchpoints.
What the work made possible.
A flexible identity with enough personality to stand out and enough discipline to stay consistent as the brand grows.
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0304The disciplines
Services behind the project.
05Keep exploring
More selected work.
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